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So I know it's bash United week, but to be honest this is not even near the worst I've seen from large-company apps. Obviously their onboarding process is terr
by parent5446 9y ago
So I know it's bash United week, but to be honest this is not even near the worst I've seen from large-company apps.
Obviously their onboarding process is terrible, but putting new users aside, the app works pretty fine for existing customers. It gives you your boarding I passes, flight status, and reservations automatically. You change seats and check your upgrade status. I've even booked fligjts via the mobile app before (I've never seen that "something has gone wrong" dialogue at the end).
Overall I've found it functional, which I cannot say for many other apps made by large companies (I'm looking at you Chase).
And I wouldn't go so far as to say the lack of great user onboarding experience represents some sort of culture problem. Maybe they just don't have a large team? Maybe their engineers don't have UX experience? Maybe they haven't done user onboarding studies and realized these problems? (Personally I think it's lack of staffing, but I don't actually know anybody who works on the app.)