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Would you really want faces in e-commerce product shots?
by diziet 10y ago
Would you really want faces in e-commerce product shots?
- nkozyra 10y agoIt's not a universally great way to crop images while preserving the most context. In my early attempts relying on face detection heavily led to some very poor crops. You should use them as centers of gravity, measure normalized size, compare against other features, etc.
- karambahh 10y agoI have had the opportunity of testing shots with & without faces, the conversation rate is way higher when faces are included. In the past, cropping to remove faces was done for costs reasons. The retailers paid the model for printed use only and had to pay extra to use them on ecommerce websites. We ran A/B tests, paid the models rights for ecommerce usage and demonstrated a steep increase in conversion. The rights issue is the reason some companies provide "paste a face on pictures" automated services. Basically you buy the rights on a few headshots and the service stitches the faces & clothing together (see OpenCV stich functions...). The problem is that while decent, the services often end up in the uncanny valley, actually decreasing conversion.