4 ms·
I performed multiple rounds of A/B testing beforehand by getting engaged and unengaged multiple times. Analysis on response rates was done to find the optimal i
by davidcbc 10y ago
I performed multiple rounds of A/B testing beforehand by getting engaged and unengaged multiple times. Analysis on response rates was done to find the optimal invite and I tried my best to remove any bias based on the bride and the inherent "boy who cried wolf" effect.
In the future I would like to run experiments to see how the invite affects gifts received, but I haven't yet convinced my wife to participate in that study.