Right, and that's how I would respond as a CEO. What choice does he have? Let Snapchat grow and Facebook and Instagram failing to attract younger users? But ba

Right, and that's how I would respond as a CEO. What choice does he have? Let Snapchat grow and Facebook and Instagram failing to attract younger users? But back to my point. Even Google couldn't win Facebook with all that cash flow. But is size the real reason? No. It's the execution that matters. The thing I hear a lot about Google is that there could be multiple version of the same "product" competing for final launch, Google+ was like that. In the end I feel that's a bit of a hackathon-ish competition. Lots of defects, unclear product vision and perhaps low morale. Anyway, small company can still win. There are many examples of that out there.