'Discover' is the name of the Snapchat feature first introduced in January 2015 [1][2] that surfaces content from media and 'Stories' formerly just referred to

'Discover' is the name of the Snapchat feature first introduced in January 2015 [1][2] that surfaces content from media and 'Stories' formerly just referred to the landing page for the 1:n casts introduced in October 2013 [3][4]. Over time, more and more of the Discover pane has been bleeding into the Stories pane [5][6][7], to try and push that content. With that in mind, I think it's the introduction of 'Discover' that truly painted the target on their back, but Discover also played a necessary role in their quest for monetizing their users' attention, in a way that was praised by many pundits and analysts at the time as forward-thinking, while invoking comparisons to popular TV channels of the 1980s and 1990s. [1] https://techcrunch.com/2015/01/27/snapchat-launches-discover/ https://techcrunch.com/2015/01/27/snapchat-launches-discover... [2] https://www.snap.com/en-US/news/post/introducing-discover/ https://www.snap.com/en-US/news/post/introducing-discover/ [3] http://www.theverge.com/2013/10/3/4791934/snapchats-next-big-thing-stories-that-dont-just-disappear http://www.theverge.com/2013/10/3/4791934/snapchats-next-big... [4] https://www.snap.com/en-US/news/post/surprise/ https://www.snap.com/en-US/news/post/surprise/ [5] https://www.recode.net/2016/2/12/11587814/snapchat-wants-to-let-users-subscribe-to-their-favorite-discover https://www.recode.net/2016/2/12/11587814/snapchat-wants-to-... [6] https://venturebeat.com/2016/05/20/snapchat-plans-discover-channel-redesign-for-early-june/ https://venturebeat.com/2016/05/20/snapchat-plans-discover-c... [7] https://techcrunch.com/2016/06/07/snapchat-discover-previews/ https://techcrunch.com/2016/06/07/snapchat-discover-previews...