I think one of the reasons it's been successful is that the principles like "Customer obsession" are easy to relate to. I worked in places where the ethos or cu

I think one of the reasons it's been successful is that the principles like "Customer obsession" are easy to relate to. I worked in places where the ethos or culture were a number of open-ended platitudes. They were a number of words like "commitment" or "integrity". "Customer obsession" is something everyone can grasp however. Everyone can relate to this; many of us are customers of Amazon ourselves. "Is this helping our customer?" "Is this something the customer wants?" "Do I have the customer's interests at heart?" When those are the questions being asked, then values such as honesty and integrity come out naturally. That, to me, is probably the most enjoyable thing about working here. There is plenty of disagreement and debate on how to fix an issue, what it would take, or what's the right way to go about it. We often don't get to address things as quickly or as decisively as we'd like. But I never feel like "no one gives a shit". Everyone believes customer obsession is the right thing to be. And they, we, are fanatical about protecting it. Jeff's a good guy. I admire him too. (Disclaimer: I work for AWS)