> An innovative, new upshot getting sucked up / blatantly ripped off by an established player If you're getting "ripped off by an established player", then you

> An innovative, new upshot getting sucked up / blatantly ripped off by an established player If you're getting "ripped off by an established player", then you know you've made it. The challenge then is making sure you have a strategy for co-existing with the incumbent (e.g. being more nimble, expanding the market), being acquired by the incumbent, or building a moat (e.g. expanding into a vertical that the incumbent can't touch; innovating faster than the incumbent can copy you).