I believe both platforms will thrive because they target different audiences. Most people seem to prefer Instagram for their "professional" persona while keepin

I believe both platforms will thrive because they target different audiences. Most people seem to prefer Instagram for their "professional" persona while keeping Snapchat for their "real" self. This is credit to Snapchat's "silly and fun" interface and brand in comparison to Instagram's more minimalistic one. Furthermore, Instagram will always have some pull due to its network effects.