I have decided that location data is PII. It is notoriously hard to anonymize. I have conducted some experiments with customers and even with a a relatively few

I have decided that location data is PII. It is notoriously hard to anonymize. I have conducted some experiments with customers and even with a a relatively few samples it was possibl to merge address databases and "anonymous" location with ease. Right now there is a data classification fiction in most corporations that location days is not PII because it lets them do all sorts of analytics. I predict this fiction is going to get so excited organization in trouble and not just an Uber being so blatant about it.