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I believe it would need to be personally identifiable data. The fact that Uber can personally identify someone with location is unique to them and falls into th
by lefstathiou 10y ago
I believe it would need to be personally identifiable data. The fact that Uber can personally identify someone with location is unique to them and falls into this gray area.
- bitexploder 10y agoI have decided that location data is PII. It is notoriously hard to anonymize. I have conducted some experiments with customers and even with a a relatively few samples it was possibl to merge address databases and "anonymous" location with ease. Right now there is a data classification fiction in most corporations that location days is not PII because it lets them do all sorts of analytics. I predict this fiction is going to get so excited organization in trouble and not just an Uber being so blatant about it.