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They could have gone for "Hey Siri", but did they study junk food consumers as Android users? http://www.businessinsider.com/android-is-for-poor-people-maps-201

by tajen 10y ago

They could have gone for "Hey Siri", but did they study junk food consumers as Android users? http://www.businessinsider.com/android-is-for-poor-people-maps-2014-4 http://www.businessinsider.com/android-is-for-poor-people-ma... It's sad that Google just deactivated the phrase. There's so much potential in playing with device-originated communications: - Siri and Google could work together a script to detect each other (usually setup by users who want fun) and start an actual discussion, perhaps from a movie, a comedy, etc. Bam! Movie advertising, and the surprise effect makes people share it virally. - TV ads-triggered events could generate a health discussion next time the person goes to Burger King, or detect friends who were triggered at exactly the same time and suggest to start a convo about this particular TV show. Would be fun if watching TV became a social experience thanks to Android or Alexa. At that point, instead of being triggered and filtering out wrong occurrences, they could build something upon it.

kuschku 10y ago
> They could have gone for "Hey Siri", but did they study junk food consumers as Android users? http://www.businessinsider.com/android-is-for-poor-people-ma.. http://www.businessinsider.com/android-is-for-poor-people-ma.... Or maybe because they planned to expand the campaign globally (as they often do with their ad campaigns), and Android happens to be by far more successful globally?
matthewmacleod 10y ago
Worth pointing out that the always-on `Hey Siri` on iPhones is trained and responds only to the trainer's voice.
- vidarh 10y ago
  The Norwegian submission to the Montreux comedy festival in 1983 [1] had as a plot point how one of the characters got locked out of his flat because he had a cold that changed his voice enough that it wasn't recognised by his building security system. It'll take a long time before we have all of the kinks sorted out... [1] Happy New Century: https://tv.nrk.no/serie/montreux/fuha00005782/30-04-1983 https://tv.nrk.no/serie/montreux/fuha00005782/30-04-1983 (in Norwegian only; it's set on New Years Eve 1999 - it's quite dated)

by tajen 10y ago

kuschku 10y ago

> They could have gone for "Hey Siri", but did they study junk food consumers as Android users? http://www.businessinsider.com/android-is-for-poor-people-ma.. http://www.businessinsider.com/android-is-for-poor-people-ma.... Or maybe because they planned to expand the campaign globally (as they often do with their ad campaigns), and Android happens to be by far more successful globally?

matthewmacleod 10y ago

Worth pointing out that the always-on `Hey Siri` on iPhones is trained and responds only to the trainer's voice.

vidarh 10y ago
The Norwegian submission to the Montreux comedy festival in 1983 [1] had as a plot point how one of the characters got locked out of his flat because he had a cold that changed his voice enough that it wasn't recognised by his building security system. It'll take a long time before we have all of the kinks sorted out... [1] Happy New Century: https://tv.nrk.no/serie/montreux/fuha00005782/30-04-1983 https://tv.nrk.no/serie/montreux/fuha00005782/30-04-1983 (in Norwegian only; it's set on New Years Eve 1999 - it's quite dated)