Paid ads are good to start off with because they instantly drive traffic and will allow you to iterate quickly if users just aren't picking up what you're putti

Paid ads are good to start off with because they instantly drive traffic and will allow you to iterate quickly if users just aren't picking up what you're putting down. The downside is cost. Once you've established that you have a product that people want, then you can scale your marketing efforts to channels that require more effort (PR, relationship building, outbound sales). read this http://tractionbook.com/ http://tractionbook.com/