Wilful misunderstanding of the research in the field? Or is it a gut reaction that spurs them into alternatives, based on a pretty meaningless label, which have

Wilful misunderstanding of the research in the field? Or is it a gut reaction that spurs them into alternatives, based on a pretty meaningless label, which have no real proven health benefit? Perhaps it's the easy narrative of painting an entirely normal company as evil because they're messing with forces best left alone.