5 ms·
> Nobody complained, it took a couple hours to get everything set up the way we wanted it, and within a few days we had around a 90% response rate. Only 1 perso
by cat199 10y ago
> Nobody complained, it took a couple hours to get everything set up the way we wanted it, and within a few days we had around a 90% response rate. Only 1 person RSVPed as no so it doesn't seem like anyone got the impression we didn't care about them
wow - any idea on the conversion rate?
if so, how many sigma are you talking here?
did you do any a/b testing for future iterations?
With this level of customer focus, it is easy to see why noone complained, which by the way is totally a great metric for measuring ROI.
- warent 10y agoDoes this post add any value or just pointlessly assert your disgust in a passive way? Because from my perspective it seems like it's the latter
- davidcbc 10y agoI performed multiple rounds of A/B testing beforehand by getting engaged and unengaged multiple times. Analysis on response rates was done to find the optimal invite and I tried my best to remove any bias based on the bride and the inherent "boy who cried wolf" effect. In the future I would like to run experiments to see how the invite affects gifts received, but I haven't yet convinced my wife to participate in that study.