3 ms·

Do people with adblockers count as an impression?

• bduerst 10y ago
  Typically not. They don't initialize the scripts that are required to track and log the impression. It's pretty well known that techies don't click on ads, but they're only a smaller segment of the internet population.
  • _ao789 10y ago
    ..until your site has them as your core audience..
    • bduerst 10y ago
      I was implying that ads isn't a good way to monetize that audience. Sponsored content or affiliate networks is better.
• FridgeSeal 10y ago
  I was under the impression that most modern blockers (uBlock etc) simply block that request from the site to the adserver, so no they wouldn't count as an impression.