> To summarize, the WeChat team found ways to be scrappy, compete with their own products, built features that answered cultural needs and emphasized group inte

> To summarize, the WeChat team found ways to be scrappy, compete with their own products, built features that answered cultural needs and emphasized group interactions and most of all they have relentlessly focused on creating a simple tool that could extend into the hands of every mobile consumer. The summary misses the biggest lesson from the article! WeChat was able to get such amazing engagement and retention because it never attempted to milk a single facet for all it was worth. The model wasn't to maximize revenue before it broke the addiction.