I can't imagine this working well. What about the consumers that don't have a Google Now device? I imagine that it's most of them. "Ok Google, what's in a Whopp

I can't imagine this working well. What about the consumers that don't have a Google Now device? I imagine that it's most of them. "Ok Google, what's in a Whopper?" Silence, and commercial ends. Sounds kind of awkward and maybe downright confusing to some.