You should check out The 22 Immutable Laws of Marketing (http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667 http://www.amazon.com/22-Immuta

You should check out The 22 Immutable Laws of Marketing (http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667 http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp...) It's all about carving out your own unique niche in the marketplace and in the consumer's mind. You'd be surprised just how much your app and outlook will change once you put a unique spin on your offering and focus every feature around it, instead of trying to play catchup with the other guys.