Flip that around. It's more like content-mills like adverts, so they give content for free, attach adverts and hope it sticks. Don't just shrug and say "we ha

Flip that around. It's more like content-mills like adverts, so they give content for free, attach adverts and hope it sticks. Don't just shrug and say "we have to do this". Own it. Say, "we sideloaded non-relevant content to you for profit through pipes you're paying for because we didn't want to bother building a different business model".