Adtech discussions like this always raise the hair on the back of my neck. The only thing that makes me feel better is that "my data" is being handled by a pie

Adtech discussions like this always raise the hair on the back of my neck. The only thing that makes me feel better is that "my data" is being handled by a piece of software somewhere for the EXPRESS purpose of pushing advertising to me. I don't believe it will feel like a privacy violation for most people UNTIL we start seeing high-profile incidents where actual human beings get caught looking up and acting upon individuals and their data as people and not programmatically as GUID's with bunch of metadata. It makes me wonder if entities are buying their way into these adtech data streams for purposes OTHER than market research or directed advertising ?