Sure, I agree about quality, but if we continue blocking ads, then how are we going to end up rewarding the good actors? I mean, this GroundUp site decided to

Sure, I agree about quality, but if we continue blocking ads, then how are we going to end up rewarding the good actors? I mean, this GroundUp site decided to drop Google's ads in order to improve usability for users and because the gains aren't worth it. But this change won't get noticed by users having ad-blockers installed. And if they'll decide to push high-quality in-house ads in order to survive, all it takes is somebody submitting a new rule in uBlock's or AdBlock's repository and then that revenue will be lost, with no discrimination. Again, because of the status quo I too have ad-blockers installed everywhere, phone included. But it's not a win-win situation and that bothers me.