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Internet advertising is a bubble - it delivers so little value but so much money is flowing through it. It has to pop sometime.
by jes5199 10y ago
Internet advertising is a bubble - it delivers so little value but so much money is flowing through it. It has to pop sometime.
- lucasmullens 10y agoWhy would so many companies advertise if it provided such little value?
- lingben 10y agobecause there is so much opacity that they don't realize there's no there there https://www.nytimes.com/2017/03/29/business/chase-ads-youtube-fake-news-offensive-videos.html https://www.nytimes.com/2017/03/29/business/chase-ads-youtub...
- gozur88 10y agoWhat's the alternative? Broadcast television viewership is shrinking, and skews older. The demographics advertisers like are spending their time playing games and watching youtube videos.
- bduerst 10y agoSponsored referral, social, direct mail, content syndication, out of home, etc. are all different channels, but depending on your product and your goals only a few are worth it (including search/display ads).
- c12 10y agoIsn't this what happened during the dot com bust of 2000?