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Listing their own Business Toolbox at the bottom is a pretty great submarine marketing strategy. Plus, now I've visited the University of Aberdeen's Business Sc

Listing their own Business Toolbox at the bottom is a pretty great submarine marketing strategy. Plus, now I've visited the University of Aberdeen's Business School site. Well done. Not a bad list, overall for people completely outside the market but I somewhat wonder about their approach. Are they looking for tools, or for techniques? Both? (Shopify / Automattic presence indicates maybe both?) No mention of companies I would consider similar enablers / bloggers about starting up and no mention of VC-type discussions about starting up.

idesigni 10y ago
That's something I've noticed becoming increasingly common in list articles of this kind actually - probably because it's pretty effective as you say. The approach seems to encompass any mix of things that could be of use to people setting up either a business or a website. Which companies in particular did you have in mind? There's actually a distinct lack of explicitly finance or investment related sites, now that you mention it - the tools and techniques are almost universally related to digital/online business practice.