There are WAY too many links on the home page. The whole point is to help someone be removing the number of choices they have to make to get the correct result

There are WAY too many links on the home page. The whole point is to help someone be removing the number of choices they have to make to get the correct result. So design a process that does that, instead of just throwing a bunch of links up. Perhaps a step by step quiz (10 questions, build a profile of someone etc.)