I think a 70-90% cut is probably closer the the right ballpark. I've long thought that ads cost me, the viewer, far more in lost attention and annoyance than t

I think a 70-90% cut is probably closer the the right ballpark. I've long thought that ads cost me, the viewer, far more in lost attention and annoyance than they give a monetary benefit to the website owner. I'd like to see the ads cost their creators an order of magnitude more, and for the viewer to get the lion's share.