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How is it OK to do this if the browser is sending DNT? Is it really voluntary on the part of the ad network and they can just choose to ignore it?
by thom_nic 10y ago
How is it OK to do this if the browser is sending DNT? Is it really voluntary on the part of the ad network and they can just choose to ignore it?
- mrgreenfur 10y agoYes, most of them just ignore it.
- Kostic 10y agoThat is correct. Ad networks aren't obligated to obey 'Do not Track' requests.
- sp332 10y agoYes, DNT is an effort by the industry to self-regulate. If too many companies ignore it, it's much more likely that they will be regulated "externally" (by Congress, FTC, FCC etc).
- deleted 10y ago[deleted]