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This is correct. Retargeting is one of the most valued aspects of adtech. Manufacturers website contains an iframe to the ad networks website. They signed up f
by stygiansonic 10y ago
This is correct. Retargeting is one of the most valued aspects of adtech.
Manufacturers website contains an iframe to the ad networks website. They signed up for this by placing JS snippet from the ad network on their site that created the iframe. This allows ad network to know that you've visited by placing cookie. Next time you visit site that shows ads from this network they can inspect cookie and show you the retargeted ads.
Could have been FB in this case. Their ad platform definitely allows for retargeting.
- mxvzr 10y agoAlthough they wouldn't have used a cookie here since it is mentioned that different browsers & devices were used. It would mean that segmenting was done on the backend, maybe using a user id from a social network.
- msumpter 10y agoCross devices targeting has become prevalent for most adtech targeting, at it's most basic they will correlate your public IP address but there are other methods for correlation.