If your car is stuck in snow and ice, throwing some sand or kitty litter under the wheels can help you get out. For a startup, kitty litter probably won't help

If your car is stuck in snow and ice, throwing some sand or kitty litter under the wheels can help you get out. For a startup, kitty litter probably won't help -- you need an enthusiastic customer, good media coverage, in essence a "break". The barrier to entry for web firms is very low... what makes you different from the next guy? (A: Not what you do, but how.)