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It is in relation to ad budgets. Consumers only have so much attention span. It's been over-saturated for years; more adtech doesn't lead to better conversion
by exelius 10y ago
It is in relation to ad budgets.
Consumers only have so much attention span. It's been over-saturated for years; more adtech doesn't lead to better conversion -- it's just smoke and mirrors so as networks can justify rates without the return ("but wait, this new feature will boost your campaigns by 5%!")
Also consider that the #1 advertising category (automobiles) are about to head off a cliff in the next decade... there's a reason Wall Street thinks Tesla (whose 10 year plans are almost certainly to stop selling cars to consumers and operate a ride sharing platform) is more valuable than Ford.
- lmm 10y ago> It is in relation to ad budgets. Ad budgets are not fixed universal constants. If advertising becomes more effective then companies can and should spend more on it (and vice versa if it becomes less effective). > Consumers only have so much attention span. It's been over-saturated for years The fact that the OP remembered their electric razor example suggests otherwise.
- exelius 10y agoAd budgets kinda are fixed. That's how large ad buyers operate -- a product has a certain marketing budget, and an expected lift for a campaign. If you get more than that lift, you get a bonus. Less, meh, it happens (more often than not actually). I only remembered the razor ad because my immediate thought was "wow what a terrible ad" (and I work in this stuff). Can't tell you what brand of razors it was for.