Google incentivizes so much of the content you read on the web, it's fair to say it's "Google's web" at the moment. What alternatives are there though? People c

Google incentivizes so much of the content you read on the web, it's fair to say it's "Google's web" at the moment. What alternatives are there though? People can try dropping adsense, but for most websites it would hurt them more than they can handle. I wish there were better advertising systems, but, compared to the rest, adsense is actually better. Advertisers need to come up with better ideas.