> 1. A smarter advertising-based model. That would be the wrong lesson to take away here. By and large, ads are a scam on many levels, and it's not at all clea

> 1. A smarter advertising-based model. That would be the wrong lesson to take away here. By and large, ads are a scam on many levels, and it's not at all clear how that could change. Individual deals between content producers and companies seem like the sanest alternative, but it's obvious how that's not an option for the internet at large. > 2. A model that does not rely on advertising. Ads are a symptom of what brought non-corporate Youtube content down, but it's not the root cause. Youtube and its parent company will always be susceptible to repeats and variations of the WSJ attack, and Youtube didn't exactly have a respectful relationship with their content creators to begin with. "Controversial" content such as LGBT-focused videos doesn't just get less ads, it gets suppressed by YT in other ways designed to prevent discoverability. Siloization is the disease. Any crisis is an opportunity for startups. The larger point here is a wakeup call about the structure of the web. There are still opportunities to change this, but companies and governments are fast at work changing that. The time would be now.