4 ms·
There is a big difference between print and web: by the time you rip the ads out of the newspaper you have already made it to the ad statistics (“our newspaper
by zoul 10y ago
There is a big difference between print and web: by the time you rip the ads out of the newspaper you have already made it to the ad statistics (“our newspaper sells X copies daily”). On the other hand, with an ad blocker an ad load is never recorded. In the first case, the publisher still makes money, in the second he doesn’t.
- fwn 10y agoIn the first case you are also screwing the advertising entity for the gain of the publisher, in the second case you are not pretending to see ads to profit for someone in the ecosystem on the expense of someone else. I can hardly see any moral advancement there.
- oneeyedpigeon 10y agoAlong with several other factors, this is what makes advertising online more valuable, as far as I can tell. Online ads can be far better quantified, in terms of impact, can appeal more to their target audience, can more easily provide a service alongside their advertising content, etc. Advertisers were given a magic wand, but decided to break it over their collective knee and carrying on waving their empty hands about instead.