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If they are going to spend a million man hours of effort playing wack a mole with content creators, why haven't they spent a tenth of that effort keeping the ad

If they are going to spend a million man hours of effort playing wack a mole with content creators, why haven't they spent a tenth of that effort keeping the ads they get paid to run safe and clean? Easy. Poor search results reflects poorly on them, when they put a dodgy ad on a site they get paid, and the site gets blamed.

Ajedi32 10y ago
I think perhaps you're underestimating the amount of effort that they do put into keeping their ads clean. A few highlights from [their 2016 report][1]: > we disabled more than 5 million payday loan ads > In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015. > We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015. > We took down more than 17 million bad ads for illegal gambling violations in 2016. > In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users. > in 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year. > Last year, we took down almost 7 million bad ads for intentionally attempting to trick our detection systems. > In 2016, we suspended more than 1,300 accounts for tabloid cloaking. > We took action on 47,000 sites for promoting content and products related to weight-loss scams. > We took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware.' > And we suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches. [1]: https://blog.google/topics/ads/how-we-fought-bad-ads-sites-and-scammers-2016/ https://blog.google/topics/ads/how-we-fought-bad-ads-sites-a...
- MichaelGG 10y ago
  On mobile, the ads I see are almost exclusively fake virus warnings, "clean your phone" and other crap like that. Complete with flashing yellow and red images.
  - Ajedi32 10y ago
    Are those Google Ads though? Google is indeed a dominant player in the advertising market, but they're not the only one. You could be seeing ads from a different ad network. All of those things you described (fake virus warnings, "clean your phone", flashing yellow and red images) are against Google's policies for AdWords. See: https://support.google.com/adwordspolicy/answer/6020954 https://support.google.com/adwordspolicy/answer/6020954 https://support.google.com/adwordspolicy/answer/6021546 https://support.google.com/adwordspolicy/answer/6021546
    - MichaelGG 10y ago
      Definitely Google - AdMob, I think.

Ajedi32 10y ago

I think perhaps you're underestimating the amount of effort that they do put into keeping their ads clean. A few highlights from [their 2016 report][1]: > we disabled more than 5 million payday loan ads > In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015. > We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015. > We took down more than 17 million bad ads for illegal gambling violations in 2016. > In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users. > in 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year. > Last year, we took down almost 7 million bad ads for intentionally attempting to trick our detection systems. > In 2016, we suspended more than 1,300 accounts for tabloid cloaking. > We took action on 47,000 sites for promoting content and products related to weight-loss scams. > We took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware.' > And we suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches. [1]: https://blog.google/topics/ads/how-we-fought-bad-ads-sites-and-scammers-2016/ https://blog.google/topics/ads/how-we-fought-bad-ads-sites-a...

MichaelGG 10y ago
On mobile, the ads I see are almost exclusively fake virus warnings, "clean your phone" and other crap like that. Complete with flashing yellow and red images.
- Ajedi32 10y ago
  Are those Google Ads though? Google is indeed a dominant player in the advertising market, but they're not the only one. You could be seeing ads from a different ad network. All of those things you described (fake virus warnings, "clean your phone", flashing yellow and red images) are against Google's policies for AdWords. See: https://support.google.com/adwordspolicy/answer/6020954 https://support.google.com/adwordspolicy/answer/6020954 https://support.google.com/adwordspolicy/answer/6021546 https://support.google.com/adwordspolicy/answer/6021546
  - MichaelGG 10y ago
    Definitely Google - AdMob, I think.