I've been saying that when you're selling ad space, knowing your buyer is as important as knowing your audience. In the traditional online ad (Google and alikes

I've been saying that when you're selling ad space, knowing your buyer is as important as knowing your audience. In the traditional online ad (Google and alikes) model that knowledge is lost to third party algorithms. And worst, feeds the generic ad blockers which destroy the reliability of said algorithms. Theoutline.com is an example of how the new relationship between brands<>publishers<>audience will evolve.