5 ms·

The ad driven models are slowly killing publishing. They're right in what they're saying - their competition is clickbait that just wants attention. A view is a

by jjcm 10y ago

The ad driven models are slowly killing publishing. They're right in what they're saying - their competition is clickbait that just wants attention. A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. I really hope we find a way to distribute payment for quality content in a better way. It's something that I've been working on personally because I like publishing content, and I hate having to choose between marring my content with ads, or losing money if I hit the front page of reddit.

GooglyMoogly 10y ago
>A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. That's not really true. Advertisers can bid on how much they want to pay for each individual impression. Advertisers will likely bid more for ads on high quality websites. Advertisers will also bid more for people willing to buy stuff.
- notgood 10y ago
  >Advertisers will likely bid more for ads on high quality websites Citation needed > Advertisers will also bid more for people willing to buy stuff. Unfortunately, there is no correlation between people willing to buy stuff and high quality content.
  - eli 10y ago
    We don't typically sell them this way, but the CPM for an ad on e.g. retaildive.com is much higher than anything on Google's network. > Unfortunately, there is no correlation between people willing to buy stuff and high quality content. Citation needed :)
    - notgood 10y ago
      Do I really need a citation to prove dumb people have money? Because that's basically what you are asking. Or perhaps you believe that when people click an ad on "low-quality" site the are less likely to buy than from the same ad on "high-quality" site? Seriously, the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit.
      - Noseshine 10y ago
        > the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit I don't think you understand "average". It's the extreme tail of the distribution that is targeted by such ads. Example: > Nigerian scam emails 'deliberately implausible' > New research from Microsoft suggests that email scammers maximise profits by entrapping only the most gullible. http://www.telegraph.co.uk/technology/microsoft/9346371/Nigerian-scam-emails-deliberately-implausible.html http://www.telegraph.co.uk/technology/microsoft/9346371/Nige...
nol13 10y ago
I think ideal for me would be some sort of hassle free micro-payment if some form of it ever really caught on. With all the paywalls going up I really wouldn't mind paying a small bit for some of the quality content out there, but I'm not gonna sign up for a subscription to every site on the internet nor give them my info.
Huhty 10y ago
I really hope we find a way to distribute payment for quality content in a better way. Our platform Snapzu (similar to Reddit) allows tribe leaders to earn a 55% revenue split when their referred members buy premium (our version of Reddit gold.) This was recently added with the launch of our "blog enhancement suite" as explained in this explainer video https://www.youtube.com/watch?v=PTvWM-kjXSQ https://www.youtube.com/watch?v=PTvWM-kjXSQ TLDR: You can start/run a community (like a sub-reddit), embed it on your blog/website, and earn money from your referrals (your members.)

by jjcm 10y ago

GooglyMoogly 10y ago

>A view is a view, and an ad will pay out the same regardless of the quality of the content on the page. That's not really true. Advertisers can bid on how much they want to pay for each individual impression. Advertisers will likely bid more for ads on high quality websites. Advertisers will also bid more for people willing to buy stuff.

notgood 10y ago
>Advertisers will likely bid more for ads on high quality websites Citation needed > Advertisers will also bid more for people willing to buy stuff. Unfortunately, there is no correlation between people willing to buy stuff and high quality content.
- eli 10y ago
  We don't typically sell them this way, but the CPM for an ad on e.g. retaildive.com is much higher than anything on Google's network. > Unfortunately, there is no correlation between people willing to buy stuff and high quality content. Citation needed :)
  - notgood 10y ago
    Do I really need a citation to prove dumb people have money? Because that's basically what you are asking. Or perhaps you believe that when people click an ad on "low-quality" site the are less likely to buy than from the same ad on "high-quality" site? Seriously, the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit.
    - Noseshine 10y ago
      > the "enlargement penis" spam works because the average person is not that selective on the ads they chose nor the websites they visit I don't think you understand "average". It's the extreme tail of the distribution that is targeted by such ads. Example: > Nigerian scam emails 'deliberately implausible' > New research from Microsoft suggests that email scammers maximise profits by entrapping only the most gullible. http://www.telegraph.co.uk/technology/microsoft/9346371/Nigerian-scam-emails-deliberately-implausible.html http://www.telegraph.co.uk/technology/microsoft/9346371/Nige...

nol13 10y ago

I think ideal for me would be some sort of hassle free micro-payment if some form of it ever really caught on. With all the paywalls going up I really wouldn't mind paying a small bit for some of the quality content out there, but I'm not gonna sign up for a subscription to every site on the internet nor give them my info.

Huhty 10y ago

I really hope we find a way to distribute payment for quality content in a better way. Our platform Snapzu (similar to Reddit) allows tribe leaders to earn a 55% revenue split when their referred members buy premium (our version of Reddit gold.) This was recently added with the launch of our "blog enhancement suite" as explained in this explainer video https://www.youtube.com/watch?v=PTvWM-kjXSQ https://www.youtube.com/watch?v=PTvWM-kjXSQ TLDR: You can start/run a community (like a sub-reddit), embed it on your blog/website, and earn money from your referrals (your members.)