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This could just be a UI problem. When you see an ad on YouTube, it's right under the video's title, so there's some subconscious association from the video's co
by jbob2000 10y ago
This could just be a UI problem. When you see an ad on YouTube, it's right under the video's title, so there's some subconscious association from the video's content to the content in the ad.
What if YouTube ads worked more like TV commercials, where you're taking explicitly out of the content (maybe to another page to view the ad?), and then returned to the video? Would this ease advertiser's concerns about placement?
- zitterbewegung 10y agoThis doesn't work for tv shows so why would it work for Youtube ? Making the ad full screen doesn't eliminate the association of the brand with the show. When the Super Bowl had the clothing malfunction advertisers were pissed .
- threeseed 10y agoIt seems like you're advocating pop up/under advertising which is universally hated. People aren't on YouTube to watch ads they are there to watch videos. The ads need to be as unobtrusive as possible. The current approach is the only solution.
- greglindahl 10y agoI see pre-roll ads on YouTube, is that what you mean by the 'current approach'?