I hear ya, but it's part of his job - he is the figurehead for the company. If you've watched any of the major stevenotes especially the iPhone, you will notic

I hear ya, but it's part of his job - he is the figurehead for the company. If you've watched any of the major stevenotes especially the iPhone, you will notice he graciously thanks all of the teams and team leaders that worked on the product. The press also likes to give him the spotlight whether he wants it or not.