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I guess then he'd need a motive to be misleading. Off the top of my head I could see him doing it to enforce his love for surprise in his demos...any other idea

I guess then he'd need a motive to be misleading. Off the top of my head I could see him doing it to enforce his love for surprise in his demos...any other ideas? I don't know how I'd feel if he was being deliberately misleading. He is still a CEO of a large publicly traded company...and should be somewhat upfront about what they're up to. I mean to hide is one thing, but to deliberately mislead?

manvsmachine 19y ago
His motivation is just being himself... you could correctly predict every single project Apple is secretly working on and he would adamantly deny every one, then confirm them all 2 days later at MacWorld. That's just how he is.