I'm not so sure. I'd actually say the issue is not enough competition. Airlines have been consolidating a lot, and apart from the same 2-3 airlines that people

I'm not so sure. I'd actually say the issue is not enough competition. Airlines have been consolidating a lot, and apart from the same 2-3 airlines that people generally seem to really like (Virgin & Alaska that now merged, JetBlue, and perhaps Southwest). Spirit is trying to create a no-frills airline. But the huge ones like United/Continental/Delta seem to be focusing all their innovative energy on how to creatively charge people more for fewer services.