Really like the totality of the aesthetic here - clothing, skincare, music... Nicely put together. Love it as an art project. My thoughts are that the tattoo m

Really like the totality of the aesthetic here - clothing, skincare, music... Nicely put together. Love it as an art project. My thoughts are that the tattoo machine is the boondoggle piece that helps position the collection - it's fairly common in high fashion collections or new brands positioning themselves. For example, Warby Parker's monocle, Saint Laurent's $1,200 roller skates and guitar cases, Hermes' $500 riding crops - complicated and impractical pieces not really meant for mass consumption, but they create conversation and help position the statement the designer is making.