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I bet the total acquisition price is less than Stripe would wind up paying a content agency for fees, placement, etc. over a couple of fiscal years for similar
by aresant 10y ago
I bet the total acquisition price is less than Stripe would wind up paying a content agency for fees, placement, etc. over a couple of fiscal years for similar exposure.
And they're getting all the goodwill & talent alongside of it as the cherry on top.
Brilliant move @stripe and congrats to the founders.
- maerF0x0 10y agoWouldnt that imply not so brilliant move for the founders? The way you've worded it, it sounds like the founders could have got a lot more?
- hoschicz 10y agoNo, he's just implying that it's a smart move for Stripe. He doesn't even know the cost of the transaction.
- georgiecasey 10y agobut the founder's alternative was hustling every month to get more advertisers, for probably less money than the Stripe deal. the best deals are where both sides benefit, this sounds like one
- nugget 10y agoCould the site have continued to grow massively month over month for the next few years? If so, the founder probably would have earned more money independently. The HN audience is large, but it's not infinite, so growth could have stalled at some point. That's risk and reward; who knows? And who knows if maximizing profit was even his sole goal. Perhaps it was exposure, or building a real community to help folks start new businesses. Wherever the site was headed independently, I'm willing to bet Stripe can accelerate the process significantly, and that counts for a lot.