For recreational travelers I am inclined to agree with you. Yet for business travels, which are the backbone of most airlines, they are very brand loyal. They

For recreational travelers I am inclined to agree with you. Yet for business travels, which are the backbone of most airlines, they are very brand loyal. They will contort their schedule and deaden their pain threshold to no ends to fly their preferred airline. Also price isn't a key driving decision for them, if one airline is $100 less on a given flight but the more expensive flight is still "in policy" they will go with the more expense flight on their preferred carrier. I am a weekly business travel as are all my peers so this is purely my observations from 15+ years of frequent business travel.