Games are a "hits business", like movies and music. People mostly have predictable, conventional interests. If you don't want to be a one-hit wonder, you must c

Games are a "hits business", like movies and music. People mostly have predictable, conventional interests. If you don't want to be a one-hit wonder, you must continue to provide what the audience is demanding. Many game makers mistakenly conflate any kind of success with an endorsement of their game creation skills and assume it will transfer. If the next product doesn't hit the necessary behavioral hooks, it's going to fail, no matter how well your first or main product was received. Just as in movies and music, the big players rehash the same stuff over and over again because it sells. The dividends from these formulaic products pay for the small fraction of experimental/non-formulaic ("soulful") projects, which typically lose money.