The author is basically saying 'Own your content' Goes on to say 'And when I say host it yourself, I don’t mean you need to run the server yourself or be a pro

The author is basically saying 'Own your content' Goes on to say 'And when I say host it yourself, I don’t mean you need to run the server yourself or be a programmer. I mean, host it somewhere where you control the domain, the content, and the experience.'