The 'host your own content' argument is a good one, but also a tired one. It depends what you're trying to achieve! Medium is a great way to grow your audience,

The 'host your own content' argument is a good one, but also a tired one. It depends what you're trying to achieve! Medium is a great way to grow your audience, particularly if you're looking for reach but aren't looking to make direct money off your writing, for example. If you're going to argue that others are making money off your writing while you could, I'd argue that it's hard to make any money just from blogging now, and few do it correctly. If making money is why you blog, that's pretty difficult these days. My advice to most these days is still to host your own blog, but if anything to avoid the commoditisation of your words. Medium is great, but it treats your writing like everything else, and can't really leave a lasting impression of you or your brand/personal brand. I think there's value in posting there, but posting on your own platform first, then re-sharing to Medium later. Content is a weird world right now, and blogging has become something of a pain in the ass for most people to self-host, and generally the experience ends up being sub-optimal (kind of like reading this post that's linked) because the person setting it up doesn't know design/typography/whatever. I think better advice is simply this: who cares where you write, as long as you do it and don't let the platform stop you.