Lets take a hypothetical musician who wants to sell/move online. Who does he turn to for help? Why does he think that "Real World" mechanisms will survive onl

Lets take a hypothetical musician who wants to sell/move online. Who does he turn to for help? Why does he think that "Real World" mechanisms will survive online? And so on. Of course we are interested in the music/media business; we consume it and, for us, consumption of this stuff is not quite a solved problem.