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If you add an ethernet port to your coffee maker and it doesn't increase any sales, are these reports counting it as a growth in the IoT market and loss in the

If you add an ethernet port to your coffee maker and it doesn't increase any sales, are these reports counting it as a growth in the IoT market and loss in the older market? Who's pushing this stuff? Is everyone trying to hitch a ride on some buzz, or are there relatively few companies hiring PR firms to trick gullible investors into giving them money? It's hard to tell, but it looks like Proctor and Gamble introduced the term. Their stock price shot up within a year of Google Trends showing increasing interest in the term. I wonder if they're the ones hiring PR firms, or if it's all organic at this point.

cobookman 10y ago
Ad money, standing out from cheap Chinese stuff, analytics for upselling. For enterprise its about using technology to cut cost, or to provide new services. When you think about it. Iot is cheap compared to humans. Why have a human go read some gage for compliance, instead install a sensor.
- MichaelBurge 10y ago
  Sure, that's the pitch. But who's paying for the buzz?
  - mistermann 10y ago
    I would think the entire computing industry across nearly the entire spectrum would be very pleased if IOT-everything became some sort of a mania. Regardless of whether it makes sense, a sale is a sale!
    - Jaepa 10y ago
      Oh god, no. I think that would make companies happy, and cynically I'd say it give them a new tool for obsoleting hardware as standards change. But most people I know are more scared IoT then excited by it's potential. Most the people I know with IoT stuff installed are more often copy writers or repairs.
    - Freak_NL 10y ago
      And after a decade of selling internet-enabled devices that just don't really work all that well after a year or two (and/or are part of DDOS botnet, and/or the app you need to access the premium features is no longer maintained, and/or the unrepairable electronics board breaks down for the third time), the same manufacturers can present their new premium authentic classic line of products that comes without IoT features!
Jaepa 10y ago
> If you add an ethernet port to your coffee maker and it doesn't increase any sales, are these reports counting it as a growth in the IoT market and loss in the older market? Actually I think that's kind of the root. It's not that the number of coffee makers will change much, Mr. Coffee will just start adding "smart"s to more down range machines. And why not? Its another feature to add to the list to sound fancy which in commodity market has a lot of value, the cost to do such is pretty negligible and there are no rules for support.
- flukus 10y ago
  > And why not? Well for one thing, anyone watching that will miss any hidden growth in dumb devices, they'll appear to be losing market share.
  - Jaepa 10y ago
    But thats not really how markets work. It follows demands. If the ratio of ∂q_smart/∂t > ∂q_dumb/∂t then is what they will try to sell. Eventually ∂q/∂t will reach near equilibrium, but even then, a smart device for most things a smart device that is never connected to anything is pretty much equivalent to a dumb device. I'm not saying this article is right. I'm simply saying that IoT is less of a market and more a "feature".
    - flukus 10y ago
      That seems to be assuming that the market is perfect, but dumb TV's for one seem to be getting harder to find. > a smart device that is never connected to anything is pretty much equivalent to a dumb device. From the consumers perspective, but the still bring risk: https://arstechnica.com/security/2017/03/smart-tv-hack-embeds-attack-code-into-broadcast-signal-no-access-required/ https://arstechnica.com/security/2017/03/smart-tv-hack-embed...
      - Jaepa 10y ago
        Oh no, I agree full hearty with you. I think the IoT trend is scary a fuck. Especially since there is no rules for support. Even if the vendor does a good job building the system, after it stops receiving updates it will become unsafe to use. I'm stating why I think IoT stuff will take off. I think its terrible, unavoidable future. I'm not against the principle of smart devices, but we are making them just smart enough to be dangerous to our networks, and to sloppy to be safe.
amenghra 10y ago
Nespresso already added drm to their capsules. It saddens me to think that even if people don't need an Ethernet connector on their random device, it could be the only available option.

cobookman 10y ago

Ad money, standing out from cheap Chinese stuff, analytics for upselling. For enterprise its about using technology to cut cost, or to provide new services. When you think about it. Iot is cheap compared to humans. Why have a human go read some gage for compliance, instead install a sensor.

MichaelBurge 10y ago
Sure, that's the pitch. But who's paying for the buzz?
- mistermann 10y ago
  I would think the entire computing industry across nearly the entire spectrum would be very pleased if IOT-everything became some sort of a mania. Regardless of whether it makes sense, a sale is a sale!
  - Jaepa 10y ago
    Oh god, no. I think that would make companies happy, and cynically I'd say it give them a new tool for obsoleting hardware as standards change. But most people I know are more scared IoT then excited by it's potential. Most the people I know with IoT stuff installed are more often copy writers or repairs.
  - Freak_NL 10y ago
    And after a decade of selling internet-enabled devices that just don't really work all that well after a year or two (and/or are part of DDOS botnet, and/or the app you need to access the premium features is no longer maintained, and/or the unrepairable electronics board breaks down for the third time), the same manufacturers can present their new premium authentic classic line of products that comes without IoT features!

Jaepa 10y ago

> If you add an ethernet port to your coffee maker and it doesn't increase any sales, are these reports counting it as a growth in the IoT market and loss in the older market? Actually I think that's kind of the root. It's not that the number of coffee makers will change much, Mr. Coffee will just start adding "smart"s to more down range machines. And why not? Its another feature to add to the list to sound fancy which in commodity market has a lot of value, the cost to do such is pretty negligible and there are no rules for support.

flukus 10y ago
> And why not? Well for one thing, anyone watching that will miss any hidden growth in dumb devices, they'll appear to be losing market share.
- Jaepa 10y ago
  But thats not really how markets work. It follows demands. If the ratio of ∂q_smart/∂t > ∂q_dumb/∂t then is what they will try to sell. Eventually ∂q/∂t will reach near equilibrium, but even then, a smart device for most things a smart device that is never connected to anything is pretty much equivalent to a dumb device. I'm not saying this article is right. I'm simply saying that IoT is less of a market and more a "feature".
  - flukus 10y ago
    That seems to be assuming that the market is perfect, but dumb TV's for one seem to be getting harder to find. > a smart device that is never connected to anything is pretty much equivalent to a dumb device. From the consumers perspective, but the still bring risk: https://arstechnica.com/security/2017/03/smart-tv-hack-embeds-attack-code-into-broadcast-signal-no-access-required/ https://arstechnica.com/security/2017/03/smart-tv-hack-embed...
    - Jaepa 10y ago
      Oh no, I agree full hearty with you. I think the IoT trend is scary a fuck. Especially since there is no rules for support. Even if the vendor does a good job building the system, after it stops receiving updates it will become unsafe to use. I'm stating why I think IoT stuff will take off. I think its terrible, unavoidable future. I'm not against the principle of smart devices, but we are making them just smart enough to be dangerous to our networks, and to sloppy to be safe.

amenghra 10y ago

Nespresso already added drm to their capsules. It saddens me to think that even if people don't need an Ethernet connector on their random device, it could be the only available option.