Unfortunately, the startup in question (yubl) has shut down due to lack of funding. They had a very large staff (about 70) and obviously the infrastructure was

Unfortunately, the startup in question (yubl) has shut down due to lack of funding. They had a very large staff (about 70) and obviously the infrastructure was not cheap either. http://www.businessinsider.com/london-based-social-network-yubl-has-shut-down-2016-11 http://www.businessinsider.com/london-based-social-network-y... Lambda is perfect for one-off or seldom-run jobs. Although no one wants to run servers anymore, with any significant volume, lambda is a very poor choice due to costs that quickly grow literally exponentially over the servers used to run the actual tasks. At scale, autoscaling groups are a much better choice for the money.