This is the first time in a long time I wish I could downvote multiple times. SEO is not intrinsically good or bad-- it's a tool (and a powerful one). Like sa

This is the first time in a long time I wish I could downvote multiple times. SEO is not intrinsically good or bad-- it's a tool (and a powerful one). Like sales. Like TV advertisement. Like PPC marketing. Like display ads. Like PR professionals. Sure, asshats can use tools for evil. People get killed by kitchen knives all the time-- but that doesn't make the tool intrinsically evil.