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I was surprised too, but I guess a furniture company might not have the same pressure to "move fast and break things" (scare quotes intended) as established tec
by PhasmaFelis 10y ago
I was surprised too, but I guess a furniture company might not have the same pressure to "move fast and break things" (scare quotes intended) as established tech companies. They don't have a culture of rushing products to market as fast as possible.
- kalleboo 10y agoAnd unlike startups and anonymous Chinese OEMs, IKEA has experience and procedures for long-term support (25 year warranties on mattresses, kitchens) and recalls (they've had recalls of furniture, lamps, etc in the past).
- Symbiote 10y agoI'm not surprised at all. Ikea has a trusted brand, with a strong reputation for safety, quality (for the price) and family-friendliness. They make things cheap with clever design, logistics and home assembly. A €5 table isn't comparable to a €500 one (and they sell both), but they don't sell the €2-including-delivery electronics you can find on eBay. They sell wireless chargers for €30, and normal ones for €8.
- PhasmaFelis 10y agoSure, they do quality in general. I'm just saying it's a bit surprising for a non-tech company to outperform long-established tech companies in a tech field, and I think that tech schedules vs. furniture schedules may explain that.